Crafting a blueprint for transformation.

Rare Bird is inspired by a vision of a world where the boundaries between creativity, innovation, social well-being, a healthy planet, and business growth are seamlessly intertwined.

Our approach is geared towards innovation and mutual success. Woven through each phase is a spirit of collaboration, curiosity, and adaptability.

  • Every ambition and aspiration is thoroughly understood, considered, and prioritized.

    Inquiry & Discovery

    Clarifying the problem statement and pain point diagnosis; understanding the essence of your objectives and vision.

    Goal Setting

    Gaining alignment around a clearly defined project scope, expectations of stakeholders, and a project roadmap.

  • Establishing the parameters for every decision and strategy to be informed, precise, and impactful.

    Research

    Delving deep to extract insights, creating a knowledge base that is both comprehensive and nuanced, serving as the bedrock upon which innovative solutions are built.

    Analysis

    Challenging assumptions and exploring every avenue, with each question leading us closer to the set of hypotheses to test in the next phase.

  • Collectively exploring a world of possibilities, each one a blend of imaginative flair and strategic insight.

    Incubation

    Nurturing and refining ideas is the creative arena where opportunity ideation dances with strategy development.

  • Ideas take shape, and visions become tangible roadmaps.

    Strategy Development

    Crafting brand and marketing strategies that are effective, align to the unique needs and objects, and resonate deeply with the intended audience.

    Production & Execution

    Transforming concepts into real-world products and services that resonate and engage.

  • More than a concluding phase, this is a new beginning. A reflective stage.

    Success Analysis

    Reflecting on the previous four stages, we analyze successes, learn, and pinpoint new challenges to solve.

    Growth

    Setting the stage for renewed cycles of innovation and new horizons of opportunity.

The proof is in the feedback.

“Working with Kristin was such a gift. She was incredibly thorough and left no stone unturned when it came to my brand and business strategy. She was creative, innovative, insightful, and empowering. She held great boundaries, which was just what I needed to stay on track and remain accountable. Working with Kristin is inspiring, and I would highly recommend her to anyone who needs to start a business or take their business to the next level.” - Rachel Allyn, PHD

“Working with Fia was wonderful. She is bright and committed, which makes for a great person to work with.” - Don Holloway

“Partnering with Fia in the journey of defining, designing, and launching our new professional services business was a pivotal decision. Her expertise in navigating the complexities of large-scale business environments while infusing innovative methodologies was instrumental in our success. Fia's skill in aligning our business objectives with market demands, while creating a distinct and impactful service model, is truly remarkable. She brought a unique blend of strategic foresight, design thinking, and execution excellence that transformed our vision into reality. Collaborating with Fia is not just enlightening but transformative. For any enterprise aiming to innovate and excel in their service offerings, Fia is the ideal strategist and partner." - Charley Newnham, UK.